The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global launch. This development coincides with a surge in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A large amount of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, from digital art to educational videos, and we aim to offer the community the ability to see more or less of that, depending on their own choices,” stated a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app tagged as AI-generated. In total, over 100 mn pieces of content are uploaded to the app daily, making AI content a limited part of its total content library.
User Control Features
Viewers will be able to decrease or raise the level of AI-generated videos they view by opening the topic control option in the application and selecting the AI content topic. Additional categories that can already be adjusted under the filter include current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
Its policies oblige content makers to label “realistic” AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any believable artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2 million AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This project will support non-profit groups specializing in educating computer science.
Content Safety Approach
The platform has supported its content review process, amid controversy over intentions to lay off numerous content moderators in the United Kingdom. It is expected to reduce hundreds of positions in its user protection division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by humans. The company stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
