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The Cadillac F1 team Adopts Apollo Program Approach to Construct Team from Nothing for Australian Race Debut.

A little more than a full year ago at the Las Vegas Grand Prix, the Cadillac racing team were at last granted the green light as the world of Formula One's newest entry for 2026. Constructing the organization from scratch has involved a hectic work rate that the team boss, Graeme Lowdon, has compared to the Apollo program. As F1 converges on the Vegas strip this weekend, Cadillac know the deadline is approaching.

The Tight Timeline to Australia

At the last event of the campaign to be hosted in the United States, with just over 100 days to go before they take to the track for the inaugural time in Australia at the first race of 2026, the Cadillac F1 project have advanced rapidly but, in what must seem like a monumental challenge, they are aware there will not be adequate time.

The technical director, Nick Chester, became part of the newly formed project in March 2023 soon after it was established, when the squad were without even an confirmed place. He has been at its core since then and gets a wry smile when considering the journey.

“You might get a short period thinking back at what you’ve done and say: ‘Amazing, what an achievement what we have built in a short three-year period,’” he says. “And then the very next instant you think: ‘Yeah, there is still a great deal to do.’”

A Unique Task

The CTO enjoyed success at Renault in Alonso's championship-winning seasons of 2005/2006 and was in charge of technical direction at the recently formed Mercedes-Benz Formula E team, but nothing has truly matched the mission of introducing the all-American Cadillac marque, a works entry backed by the parent company, General Motors Corporation, into Formula One.

“Building an F1 team from scratch, when will you ever have the possibility to do that?” he observes. “There's nothing comparable. In an well-set team you rarely get the possibility to transform team culture.”

With each day that goes by focus are sharper on the approaching moment of truth in Melbourne and goals are being managed.

“One must presume that any incoming team joining the grid is probably going to finish last but just making it to the starting line will be an feat in itself,” the team principal stated earlier this year and while Nick Chester agreed with this sentiment he felt the organization had a statement to make as well.
“The first thing we intend to prove is that we should be there,” he emphasizes. “So we show up and we perform competently. We seek to prove that we’re a proper team doing the right things on the track. After we prove that we’re really credible, then we aim to demonstrate progression after that.”

Pilot Selection and Recruitment Effort

In late summer they contracted Sergio Pérez and Valtteri as their pilots for 2026, a pair remarkable for their vast knowledge in competing at the leading positions in two championship-winning squads, Red Bull and Mercedes, and Bottas echoed the attitude of combative optimism.

“Naturally, we have a realistic outlook,” he said. “We face a mountain of work to do, and we expect probably a tough opening, because it's the top level of motorsport. But we’re not there to stay at the back. In my view with this setup, with this group, these personnel, there is every reason that we won't be able to get relatively quickly to a competitive level and enjoy some success.”

To achieve that goal hiring has been in overdrive, with personnel now at more than 400 and scheduled to reach the target of six hundred swiftly. In addition to their current base at the Silverstone circuit, the team are in the midst of building an HQ at Fishers, Indiana in Indy and there is the GM plant in Charlotte, North Carolina, where they are developing the facility to manufacture the power unit, set for the 2029 season – in the meantime they will run Ferrari engines – and the Toyota's wind tunnel in Germany. It is a complex structure, different from the trend in the sport for increased consolidation, and has inspired the fresh organizational mindset to which the CTO referred to.

NASA Inspiration

“It's closely based on the NASA moon mission,” said the team principal just before the British GP in July. “We’re realistic, we know how tough it is. The schedules, are extremely compressed. Well, we’re not putting a man on the moon, but it can seem that way.”

So they have implemented, instead of the traditional management structure, a non-hierarchical approach akin to that of NASA's, where there were a assortment of specialist groups all focusing on different aspects of the program in a variety of locations.

“In a system where you follow a procedure where a challenge emerges and they raise it up to their supervisor, that leader talks to a supervisor at a different location, it goes back down the chain, the process is very slow,” notes Chester. “We give authority to staff to handle things directly. Avoiding hierarchical consent for each action is far more efficient and faster.”

What Lies Ahead

The efficacy of this flexible strategy will be proven in the heat of competition in 2026 and there is a considerable amount on the line for F1, too. Cadillac have taken on as their development driver the 25-year-old American Colton Herta

Written by

Brett Franklin

Elena is a certified coach with over 15 years of experience in leadership development and organizational change.

Smart Works Group

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